Wednesday, January 25, 2006 1:20 PM bart

TechEd 2006 rescheduled to November 06

A couple of days ago I received the news that Tech Ed 2006 has been rescheduled to November and will coincide with IT Forum in November this year. You can find the official announcement below. Also check out http://www.microsoft.com/europe/teched as well as Hans Verbeeck's blog. Hope to see you at Barcelona this fall for two weeks of premier class technical education, networking with peers, technology evaluation and not to forget two weeks of parties? :o

 

 

Technical Events Strategy

2006 

Communication

 

To better serve the developer and IT professional communities in the Europe, Middle East and Africa region, Microsoft is evolving its pan-European technical events (Tech Ed Europe and IT Forum) in 2006.

 

“Microsoft Tech Ed 2006: Developers” will be a deep-dive technical event addressing the specific requirements of developers while “Microsoft Tech Ed 2006: IT Forum” will be replacing IT Forum but will retain its focus on IT professionals and their distinctive needs.

 

The two conferences will for the first time run back-to-back in November 2006, creating Microsoft’s premier technical education platform in the region and a central feature of the IT industry calendar.

 

Key Messages

 

Following an internal review of the Microsoft EMEA technical events strategy, a number of changes will be implemented in 2006 to better serve the developer and IT professional communities in the region.

 

For a number of years Microsoft organized Tech Ed Europe (target audience 50% developers, 50% IT professionals) in the first week of July and Microsoft IT Forum (100% IT professionals) in the third week of November.

 

In 2006 Microsoft will host the following 2 technical events:

 

  • Tech Ed: Developers (week of November 6th, CCIB Barcelona, Spain)
  • Tech Ed: IT Forum (week of November 13th, CCIB Barcelona, Spain)

 

  • Tech Ed: Developers will be a deep-dive technical event addressing the specific requirements of developers.
  • Tech Ed: IT Forum will be replacing IT Forum but will retain its focus on IT professionals and their distinctive needs. This is just a change in branding.

 

The two conferences will for the first time run in consecutive weeks in November 2006, creating Microsoft’s premier technical education platform in the region and a central feature of the IT industry calendar.

 

Tech Ed 2006: Developers Positioning Statement

 

Microsoft Tech Ed 2006: Developers will be Microsoft’s premier European conference designed to provide developers with deep dive technical training, information and community resources focusing on building software solutions with Microsoft development tools for current and soon to release products and technologies.  

  

Tech Ed 2006: IT Forum Positioning Statement

 

Microsoft Tech Ed 2006: IT Forum will be Microsoft’s premier European conference designed to provide IT professionals with technical training, information and community resources to build, plan, deploy and manage the secure connected enterprise.

 

Key Benefits for Delegates

 

  • Tech Ed: Developers
    • The event will offer developers a platform focused on their needs, interests and priorities
    • Technical Knowledge Sharing: more deep dive technical content
    • Technology Evaluation
    • Community and Networking

 

  • Tech Ed: IT Forum
    • The slightly re-branded IT Forum remains an IT professional-specific conference and its content will reflect the agenda of this audience (IT administrators, including system, network, database, messaging, web, applications, file/storage, security, desktop configuration, etc)
    • Technical Knowledge Sharing
    • Technology Evaluation
    • Community and Networking

 

  • Both events now running in November
    • Better timing than July:
      • July is a holiday month in parts of Europe
      • Speaker conflicts with 4th July (US Holiday)
      • Clash with the WWPC (World Wide Partner Conference)
      • Busy times before MGB in mid July (Microsoft Global Briefing)
    • No conflict with Tech Ed US (running mid-June)
    • Fresh content vis-à-vis Tech Ed US in mid-June
    • Better timing for news announcements 

Q&A

 

 

§         Why is Microsoft evolving Tech Ed Europe and IT Forum?

 

Microsoft’s priority is to provide both developers and IT professionals with the best, most valuable technical training experience, and it believes that providing the most relevant, and specific content is central to achieving this. As a result, Microsoft EMEA will host Tech Ed: Developers and Tech Ed: IT Forum. The two conferences will for the first time run in consecutive weeks in November 2006, creating Microsoft’s premier technical education platform in the region and a central feature of the IT industry calendar.

 

 

§         Why rescheduling Microsoft Tech Ed Europe to November?

 

For the past 12 years, Tech Ed Europe took place during the month of July. This timeframe has proven relatively popular; however, July represents the start of the summer holiday season (particularly in Northern Europe), so not an ideal timing for some. Other considerations were the close proximity of Tech Ed US and the organizational challenges that were implicit with that, together with the July 4 US holiday and WWPC.

 

 

§         Who should attend Microsoft Tech Ed 2006: Developers?

 

Tech Ed 2006: Developers is a 100% developer focused event. Anyone interested in building software solutions with Microsoft development tools for the professional market should attend this event. The content will be a deep dive into the technology.

 

We will also offer some sessions that are more in the IT infrastructure space and this specifically for people in mixed job functions. This will be IT infrastructure content that is relevant for developers.

 

There will be specific content for software architects.

 

 

§         Who should attend Microsoft Tech Ed 2006: IT Forum?

 

The slightly re-branded IT Forum is the event for IT Professionals focusing on planning, deploying and managing the secure connected enterprise. This is the conference for IT administrators, including system, network, database, messaging, web, applications, file/storage, security, desktop configuration, etc.

 

We will also offer some sessions that are more in the software development space and this specifically for people in mixed job functions. This will be development content (like scripting) that is relevant for system administrators.

 

In addition there will be specific content for infrastructure architects.

 

 

§         What will the new events strategy offer to attendees?

 

Both events will have a similar format with the past Tech Ed Europe and IT Forum events but be focusing on a single audience instead of a mixed audience, which was the case with Tech Ed Europe.

 

They will be 4 day events focusing on technical knowledge sharing, technology evaluation and community and networking. Tech Ed: Developers will be 100% focused on developers and Tech Ed: IT Forum will be 100% focused on IT professionals. They will both have a pre-conference opportunity, keynote, lots of break-out sessions, chalk & talks, lightning demos, hands-on labs, community platforms, a communications network and fun activities.

 

 

§         Where and when will these events take place?

 

Both events will take place in Barcelona, Spain during the month of November 2006. Tech Ed: Developers will run in the week of November 6 and Tech Ed: IT Forum will run in the week of November 13.

 

 

§         Can one attend both events?

 

Of course! Microsoft will offer special packages.

 

 

§         I am a developer and I am also an IT professional maintaining systems. Which event should I attend?

 

In the IT world there are some grey areas between developers and IT professionals and some mixed job functions, especially on the database side. Therefore, Tech Ed: developers will offer some IT infrastructure sessions to cover mixed job functions. This will be IT infrastructure content that is relevant for developers.

 

Tech Ed: IT Forum will offer some sessions that are more in the software development space and this specifically for people in mixed job functions. This will be development content (like scripting) that is relevant for system administrators.

 

Microsoft will also offer special packages for attendees to attend both events. Microsoft encourages attendees to look at the session offering for each event and take a decision based on their needs.

 

·         What about SQL Server content?

 

Both events will offer sessions about SQL server. Tech Ed: Developers will offer SQL server sessions from a development perspective and Tech Ed: IT Forum will have SQL server sessions from an IT infrastructure point of view.

 

 

§         What will the delegate fees be?

 

The delegate fees for either event will be comparable to the 2005 ones; more details will be communicated during the first half of 2006. Please visit the event websites (www.microsoft.com/Europe/teched and www.microsoft.com/europe/msitforum) for more information in due course.

 

 

·         How many attendees are you expecting at Microsoft Tech Ed 2006 Developers?

 

Because Microsoft Tech Ed 2006: Developers will be the first developer-specific event in the region for many years, it is difficult to provide an accurate forecast. Looking at attendee numbers for Microsoft Tech Ed Europe in 2005 and the number of developers’ active in the region; we are hoping to sell out the event with about 4,000 attendees.

 

 

·         How many attendees are you expecting at Microsoft Tech Ed 2006: IT Forum?

 

IT Forum 2005 sold out with more than 4.000 attendees. Since we are only slightly re-branding the event to be globally consistent, we expect to sell out again. Early registration will be appropriate.

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